Google Ads
Course Description A hands-on, project-based course that takes learners from Google Ads fundamentals to running, optimizing, and…
- 5
- 1h45m
- 2
Course Description
A hands-on, project-based course that takes learners from Google Ads fundamentals to running,
optimizing, and reporting on live campaigns across Search, Display, Shopping, Video, and Performance
Max. The program culminates in a final capstone project in which students build and present a complete
campaign strategy.
Learning Outcomes
● Set up and structure a Google Ads account correctly
● Conduct keyword research and write high-converting ad copy
● Launch and manage Search, Display, Shopping, Video, and Performance Max campaigns
● Use audience targeting, bidding strategies, and budget optimization
● Track conversions and read performance reports to make data-driven decisions
● Plan, execute, and present a complete campaign strategy (capstone project)
Course Curriculum
Introduction to Digital Advertising and How Google Ads Works (Auction, Quality Score, Ad Rank)
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Week 1
Google Ads Account Structure (Campaigns, Ad Groups, Ads) and Account Setup
Understanding Campaign Types (Search, Display, Shopping, Video, App, Performance Max)
Keyword Research Fundamentals (Keyword Planner, Match Types)
Advanced Keyword Strategy (Negative Keywords, Search Terms Report)
Writing Effective Search Ads (Responsive Search Ads, Ad Extensions/Assets)
Campaign Settings Deep Dive (Locations, Languages, Networks, Scheduling)
Hands-On Workshop: Build Your First Search Campaign
Bidding Strategies Explained (Manual CPC, Maximize Clicks/Conversions, Target CPA/ROAS)
Budgeting and Bid Adjustments
Audience Targeting (Remarketing, In-Market, Affinity, Custom Audiences)
Display Campaigns: Setup and Creative Best Practices
Shopping Campaigns and Google Merchant Center Basics
Performance Max Campaigns: Setup and Asset Groups
YouTube/Video Campaign Basics
Landing Page Optimization for Higher Quality Score and Conversions
Conversion Tracking Setup (Google Tag, GA4 Integration)
Reading and Interpreting Performance Reports
A/B Testing Ads and Campaign Experiments
Campaign Optimization Techniques (Scaling, Pausing, Budget Reallocation)
Google Ads Policies and Account Health (Avoiding Disapprovals/Suspensions)
Working with Clients: Reporting, Proposals and Pricing (Freelance/Agency Track
Capstone Project Work Session (Build a Full Campaign Strategy)
Capstone Presentations, Course Wrap-Up, and Certification
Student Ratings & Reviews
🚀 Google Ads Course Launching on 15th July 2026!
Get ready to master Google Ads with our hands-on, project-based course launching on 15th July 2026! Learn to run real campaigns across Search, Display, Shopping, Video & Performance Max — and build a complete capstone project to showcase your skills.
Perfect for beginners, business owners, and freelancers!
📅 Launch Date: 15th July 2026
🎓 Enroll early for exclusive bonuses & lifetime access!
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